About us
Once the underdogs of snow sport, Britain's athletes now find themselves pushing many of the world's most elite champions. Over the past decade, GB Snowsport has changed the game for British skiers and snowboarders, emerging as a multi-discipline force at the very top of international snowsport competition.
Our brand new content series ‘The Edge’ asks whether, as an organisation, GB Snowsport holds a blueprint for success that businesses can follow. From its ambitious goals to its focus on innovation, resilience and leadership, GB Snowsport is challenging more established nations. It’s a story of grit, teamwork and excellence that reflects our own, and that’s why McGill and Partners is proud to be a main sponsor.
On this site, you’ll hear from the architects of GB Snowsport’s success, from the athletes themselves and from a variety of business leaders. Check back often to discover their unique insights into the organisation’s achievements and the overarching themes at the heart of both business and sporting success.
GB Snowsport athlete programmes follow a four-year Olympic cycle, each one culminating in the Winter Olympic and Paralympic Games.
Over the past eight years, GB Snowsport athletes have delivered consistent medal growth in Olympic and Paralympic disciplines – building excitement as the team looks ahead to Milan-Cortina in 2026.
The 2024/25 season marked the organisation’s most successful yet in Olympic disciplines, with GB Snowsport athletes securing a record-breaking 28 medals.
Number of medals won in Olympic disciplines
Beijing cycle
2018–2022
Milan-Cortina cycle (to date)
2022–2026
Average podiums per season
(Olympic, Paralympic and Telemark)
Beijing cycle
2018–2022
Milan-Cortina cycle (to date)
2022–2026

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