About us

Once the underdogs of snow sport, Britain's athletes now find themselves pushing many of the world's most elite champions. Over the past decade, GB Snowsport has changed the game for British skiers and snowboarders, emerging as a multi-discipline force at the very top of international snowsport competition.

Our brand new content series ‘The Edge’ asks whether, as an organisation, GB Snowsport holds a blueprint for success that businesses can follow. From its ambitious goals to its focus on innovation, resilience and leadership, GB Snowsport is challenging more established nations. It’s a story of grit, teamwork and excellence that reflects our own, and that’s why McGill and Partners is proud to be a main sponsor.

On this site, you’ll hear from the architects of GB Snowsport’s success, from the athletes themselves and from a variety of business leaders. Check back often to discover their unique insights into the organisation’s achievements and the overarching themes at the heart of both business and sporting success.