The Partnership

Competing with the best takes the confidence to do things differently. That belief sits at the heart of our partnership with GB Snowsport.

From the slopes to the insurance market, we both back talented people and aim high. We're not afraid to question how things have always been done, either. Together, we're testing what that approach can achieve - and the lessons sport and business can learn from each other.

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GB Snowsport alpine athletes Freddy Carrick-Smith and Molly Butler bring the slopes to our London office in their 2027 season Fusalp race suits

Shared values

Our partnership with GB Snowsport is rooted in shared values that shape how we approach performance on the slopes and in business.

Ambition

Being a challenger means seeing potential beyond your current position. We both are driven by the belief that competing with the best starts with aiming higher.

Innovation

Finding an edge means being willing to rethink how things are done. We share a curiosity about what could work better - and the commitment to put new ideas into practice.

Trust

Talented people thrive when they have the support and freedom to excel. In our business and on the slopes, trust gives individuals the confidence to contribute to a shared goal.

Resilience

Setbacks are part of competing at the highest level. Like GB Snowsport, we're focused on learning from those experiences and adapting our approach to keep moving forward.

Steve McGill, Founder of McGill and Partners

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We see in GB Snowsport the same belief that shaped our business: with the right people and a different approach, you can challenge the best. We're proud to support that ambition.

Steve McGill CBE Co-founder and CEO, McGill and Partners

Suggested reading

GB Snowsport finds its edge

How do you turn tough challenges into lasting progress? Vicky Gosling, CEO of GB Snowsport, shares how the organisation adapted under pressure and emerged stronger.

Read the article

Go big or go bust

What could change if you aimed higher? McGill and Partners' Stephen Cross and Google's James Lord discuss how bold ambitions shape innovation - and why progress starts with questioning what's possible.

Read the article

What sport and business have in common

On the slopes or at sea, judging risk is crucial when the stakes are high. Alpine skier Billy Major and Mauricio Garrido, President of T&T Salvage, unpack the shared thinking behind their approach to risk.

Read the article

© McGill and Partners | GB Snowsport 2025-2026

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